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Mac Group
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Senior Digital Designer

Job Description and Requirements

Overview

As a Sr. Digital Designer, you will be accountable for digital creative oversight as well as hands-on design. You will be responsible creating best-in-class digital creative for an brand new developer in areas including website updates, email marketing, and social and display advertisements. You must excel at creating digital content within Photoshop, as well as slicing and preparing final designs for display screens. A deep understanding of how to develop design for responsive websites and other creative assets is required. While this is a design specific role, having a background in front-end code and UX/UI best practices would be helpful as you will be partnering with stakeholders on the development team.

Responsibilities

Your objective will be to further the company brand and increase sales and foot traffic with innovative design that delights customers.

  • Partner with the marketing manager incredible experiences.
  • Design and produce a wide variety of works: landing pages, social media, email, websites and digital banners.
  • Work within brand guidelines.
  • Act as a visual storyteller, collaborating with the content team as well as other internal teams, and leading digital efforts.
  • Create info graphics and iconography.
  • Define clear brand guidelines across all digital channels and ensure they are maintained.
  • Drive design innovation across all digital marketing touch points.
  • Partner with marketing and development teams to create customer and brand-friendly solutions.
  • Maintain clear lines of communication with the development team to devise solutions that fit within technical capabilities and efficiencies and allow for A/B testing scenarios to determine and maximize opportunities.
  • Partner with marketing to develop an understanding of the best performing creative and share that data with the creative design team.
  • Oversee the development of all email content to support key stories.
  • Communicate and partner with stakeholders to ensure that design deliverables are received and incorporated on a timely basis.
  • Represent the company in a positive manner at all times.

Qualifications

  • Minimum 6+ years of digital design experience required, including 2+ years of experience with HTML/CSS.
  • Ability to lead a design process and creative direction from concept to execution.
  • Expert knowledge of Adobe Creative Suite.
  • Experience developing, directing, and implementing high level creative concepts and initiatives.
  • Comfortable managing projects across different design disciplines concurrently.
  • Strong business acumen and ability to translate business requests and requirements into incredible design.
  • Ability to distill customer feedback and other insights to optimize and improve creative.
  • Self-directing and self-confident leader who is able to maintain flexibility and lead others through change.
  • Knowledgeable in current marketing and industry trends.
  • Ability to use independent judgment in performing all duties of the position.
  • Strong written and verbal communication skills to professionally and effectively interact with peers and the executive management team.
  • High degree of integrity.
  • Demonstrated positive, energetic working style.