Expertise Recruitment
This job is closed

Marketing and Advertising Manager

Job Description and Requirements

Marketing and Advertising Manager needed for a leading company in Beirut, Lebanon.

Job Requirements:

  • Bachelor degree in Advertising & Marketing, Communication or Business Administration
  • A minimum of 8 years’ experience in a senior marketing role, preferably in the hospitality and tourism industry
  • Experience in digital marketing is a must
  • Excellent leadership and management skills
  • Ability to make swift decisions, work through stressful situations and solve problems quickly
  • Fluent in Arabic and English

Job Description:

  • Mainly responsible for the marketing and advertising of hospitality and tourism projects (including hotels, lands, events, etc.) in Egypt as well as other countries in the MENA region
  • Develop marketing strategies and tactics to get the word out about the projects
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partnerships with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly