Mission:

 

Developing & implementing segments' value propositions aiming at increasing revenues and differentiating the product, segmenting the market and monitoring revenues, arpu, customer usage behavior and spending patterns.

 

Key Accountabilities:

 

• Identify & monitor different segment’s needs “telecom & non telecom" & introduce tailored offers & services accordingly.
• Design/Revamp segments portfolio to cater to different segment’s needs, increasing customer satisfaction and overall prepaid revenues.
• Manage to launch planned products & offers following TTM for Mobile prepaid and Internet Everywhere (IEW) prepaid for segments.
• Price new segments tariffs through creating complex detailed business cases to measure accurately the impact of new tariffs/value propositions on the segments versus overall prepaid revenues.
• Develop commination briefs highlighting the targeted segment, message to customers & communication channels used within available budget while identifying the value proposition.
• Ensure alignment of customer service & sales with new tariffs benefits, prices and target segments, and develop scripts to unify the message to the customers across different interaction channels.
• Monitor tariffs performance and gather regular customer feedback from different channels and through research.
• Monitor and understand competitor response to the segment within Orange.
• Perform post launch analysis, comparing results to targets defined earlier in business case as well as overall market situation and report results to the management.
• Recommend next steps and planned timeline, based on post analysis that will positively impact the segment's customers satisfaction and revenues.
• Coordinate and work with all concerned departments all the time to ensure delivering best value propositions, facilitating customer journey, decrease churn, enhance loyalty and increase customer satisfaction.
• Keep close eye on daily prepaid revenues/usage and take immediate actions through promotions/offers or CBM actions if needed.  
• Follow up with techno center the new innovation products relevant to segments.
• Work with Marketing New Business to create deals & partnerships specific for segments.
• Design dashboards that enhance tariffs monitoring and speed decision making process.
• Monitor the revenues, profitability, sales, churn, base & NPS for segments.

 

Qualifications & Competencies:

 

Education & Experience:

 

• University degree in Marketing, Business Administration, or Economics.
• 3-5 years’ experience in marketing telecommunication services.
• Strong analytical skills and strategic thought process.
• Excellent command of Microsoft office.
• Excellent command in Arabic & English languages (written & spoken).

 

Competencies:

 

• Strong knowledge of marketing fundamentals & strategic thought process.
• Project management skills.
• Fluent in English & Arabic.
• Customer Oriented.
• Strong planning and organizational background.
• Good strategic thinking based knowledge in marketing.
• Strong financial & budgeting skills.
• Excellent communication & interpersonal skills.
• Strong negotiations skills.
• Excellent presentation skills.
• Ability to simplify complex issues and presents them in layman’s language.
• Operational knowledge of PC, Office software.
• Ability to transfer knowledge.
• Demonstrated ability to achieve set results.
• Knowledge of Jordan market.
• Ability to work within a multi cultural environment.
• Excellent interpersonal skills.
• High teamwork skills.
• Problem solving skills.
• Work under stress / pressure.
• High analytical skills Strong personality.
• Excellent in numbers & figures (numeracy).
• Thinks out of the box.
• Positive influencer.