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Marketing Expert Youth Section
- Job Description and Requirements
Mission:
Developing & implementing segments' value propositions aiming at increasing revenues and differentiating the product, segmenting the market and monitoring revenues, arpu, customer usage behavior and spending patterns.
Key Accountabilities:
- Identify & monitor different segment’s needs “telecom & non telecom" & introduce tailored offers & services accordingly.
- Design/Revamp segments portfolio to cater to different segment’s needs, increasing customer satisfaction and overall prepaid revenues.
- Manage to launch planned products & offers following TTM for Mobile prepaid and Internet Everywhere (IEW) prepaid for segments.
- Price new segments tariffs through creating complex detailed business cases to measure accurately the impact of new tariffs/value propositions on the segments versus overall prepaid revenues.
- Develop commination briefs highlighting the targeted segment, message to customers & communication channels used within available budget while identifying the value proposition.
- Ensure alignment of customer service & sales with new tariffs benefits, prices and target segments, and develop scripts to unify the message to the customers across different interaction channels.
- Monitor tariffs performance and gather regular customer feedback from different channels and through research.
- Monitor and understand competitor response to the segment within Orange.
- Perform post launch analysis, comparing results to targets defined earlier in business case as well as overall market situation and report results to the management.
- Recommend next steps and planned timeline, based on post analysis that will positively impact the segment's customers satisfaction and revenues.
- Coordinate and work with all concerned departments all the time to ensure delivering best value propositions, facilitating customer journey, decrease churn, enhance loyalty and increase customer satisfaction.
- Keep close eye on daily prepaid revenues/usage and take immediate actions through promotions/offers or CBM actions if needed.
- Follow up with techno center the new innovation products relevant to segments.
- Work with Marketing New Business to create deals & partnerships specific for segments.
- Design dashboards that enhance tariffs monitoring and speed decision making process.
- Monitor the revenues, profitability, sales, churn, base & NPS for segments.
Qualifications & Competencies:
Education & Experience:
- University degree in Marketing, Business Administration, or Economics.
- 3-5 years’ experience in marketing telecommunication services.
- Strong analytical skills and strategic thought process.
- Excellent command of Microsoft office.
- Excellent command in Arabic & English languages (written & spoken).
Competencies:
- Strong knowledge of marketing fundamentals & strategic thought process.
- Project management skills.
- Fluent in English & Arabic.
- Customer Oriented.
- Strong planning and organizational background.
- Good strategic thinking based knowledge in marketing.
- Strong financial & budgeting skills.
- Excellent communication & interpersonal skills.
- Strong negotiations skills.
- Excellent presentation skills.
- Ability to simplify complex issues and presents them in layman’s language.
- Operational knowledge of PC, Office software.
- Ability to transfer knowledge.
- Demonstrated ability to achieve set results.
- Knowledge of Jordan market.
- Ability to work within a multi cultural environment.
- Excellent interpersonal skills.
- High teamwork skills.
- Problem solving skills.
- Work under stress / pressure.
- High analytical skills Strong personality.
- Excellent in numbers & figures (numeracy).
- Thinks out of the box.
- Positive influencer.