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Digital Marketer

Job Description and Requirements

We are currently seeking an experienced, creative digital marketing expert to join our growing organization. In this position, you will be responsible for the management of all digital platforms, brand image, ensuring the success of our business objectives and that of our clients. You will combine your knowledge of the web and digital marketing with your business acumen to bring greater brand awareness, increase lead generation, and increase customer engagement.


Digital Marketer Job Duties and Responsibilities


  • Plan, create, and implement a marketing strategy
  • Manage company website (including all images, tools, and content)
  • Oversee management of all digital channels (including updates, design, and user experience)
  • Manage day-to-day messaging/posts
  • Provide customer service by answering questions and concerns when necessary
  • Conduct and report analysis of site and social traffic
  • Establish and monitor ROI and KPIs according to the strategic objectives revenues 
  • Create, maintain, and implement digital marketing and editorial calendars
  • Maintain effective, cohesive, and engaging brand messaging
  • Update and manage company website, e-newsletter, and social media (including regular posts, news, job listings, Facebook, twitter, Google, instagram, LinkedIn, etc)
  • Solid understanding of ecommerce, PPC, SEO & SEM
  • Increase brand awareness
  • Promote company services to drive prospects to conversions
  • Keep track of trends and demand in the market
  • Develop and manage digital marketing campaigns (Put together online promotions campaigns to get our message out, and to perform consumer research)
  • Communicate with the president and vice president about marketing goals and results 
  • Understand the key measurement tools available
  • Develop social media presence and advocating brands effectively
  • Assist with paid media - including liaising with digital advertising agencies




Digital Marketer executive Requirements and Qualifications


  • BS/MS degree in marketing, communication, or related field
  • 5-7 years’ experience in marketing; 3+ years of digital marketing experience for     B2B / B2C
  • Knowledge of media editing software (photo and video)
  • Working knowledge of web design principles, best practices, and content management platforms
  • Excellent written and verbal communication skills
  • Familiarity with analytical tools such as Google Analytics and Webmaster Tools
  • Extensive experience in website design, and programming with certificates
  • Extensive knowledge of HTML and a couple programming languages such as CSS, Ruby, JavaScript, or PHP
  • Brainstorm new and creative growth strategies
  • Up-to-date with the latest trends and best practices in online marketing and measurement





For who interested to send their resume to