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Senior SEM Specialist

Job Description and Requirements

Here’s what an ordinary day looks like, you will:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and Google Ads initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitors' Ads
  • Identify problems and deficiency and implement solutions in a timely manner

Requirements 

You’re going to need this to carry out this job

  • 1-3 years of relevant experience with proven track record in relevant roles
  • Experience with Google’s Keyword Planner and other digital marketing tools like Analytics, Google Ads Editor etc..
  • The ability to deploy an effective local and long-tail search strategy
  • background in creating reports showing web analytics data and site evaluations

Areas that Add to Your Strength:

  • Ability to analyze data and provide evidence-based recommendations
  • Critical thinker and problem-solving skills
  • Good time-management skills
  • Great interpersonal and communication skills