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Growth Marketing Manager - CRM & Retention

Job Description and Requirements

What You’ll Do

  • Develop & manage automated triggered, lifecycle and ad hoc email campaigns to continuously improve onboarding, engagement, and retention of Vezeeta Patients
  • Serve as CRM expert in Patients user experiences, tooling and communication optimizations.
  • Own project management and cross-functional campaign development workflow with Country Marketing, Product, Engineering, Analytics, Data Science Teams
  • Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
  • Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap
  • Articulate and present data analyses and learnings effectively to the team and to key stakeholders
  • Own comprehensive daily, weekly, monthly reporting of all Patients engagement KPIs & build the right dashboards to track and socialize performance
  • Operate as a subject matter expert on all systems related to Patients and CRM to drive smooth execution and optimization

What We’re Looking For

  • 4-6+ years of relevant ecommerce / email marketing experience.
  • Product management experience a plus.
  • Deep understanding of CRM strategy and management, with strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling)
  • Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. SQL skills a plus.
  • Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
  • Highly proactive & independent, always looking for ways to take initiative and improve existing programs/processes.
  • Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design
  • Exceptional project management and organization skills, with a keen eye for detail, requiring minimal supervision
  • Eye for user flow & visual design
  • Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively
  • Passion for CRM and user engagement
  • Strong sense of ownership and entrepreneurial spirit
  • Agency management experience a plus