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Assistant Brand Manager

Job Description and Requirements

About the job

As an Assistant Branch Manager, you will be doing the following activities:

  • Tracking and analyzing brand performance by SKU and identifying issues where available.
  • Full ownership of artwork development with agencies from brief to implementation.
  • Planning and executing below the line activations including managing the logistics and day to day operations with the service providers.
  • Brief and follow up with the advertising agency on specific creative development projects.
  • Active presence in the market through trade visits to monitor in market execution and gather insights from the trade - “being the brand’s eye in the market”
  • Assist in developing “Marketing Brand Plans” in light with the brand performance and knowledge understanding
  • Assist in conducting Market Research and use consumer insights to build marketing plans that drive profitable brand growth
  • Conduct “Trade Visits” in order to monitor product performance
  • Management of the Brand’s consumer marketing budget.



About you

To be able to achieve the above and be successful in this role we believe you need to have:

  • Education: Bachelor Degree in Marketing, Business Administration, Advertising, Mass Communication, Economics.
  • Location: Danone Cairo HQ.
  • Languages required: Excellent Arabic & English – spoken, written and reading.
  • Experience: Minimum 1 year of experience in marketing, advertising or media preferred
  • Computer skills: Excellent in use of Microsoft Office especially Excel and Power Point.


About us

Danone’s mission is brining health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power of people have to impact the world through daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.