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Online Marketing Manager
- الوصف ومتطلبات الوظيفة
As an Online Marketing Manager you will be part of the Digital Marketing team and will work closely with the Product and Engineering teams.
Primary Job Responsibilities:
- Develop marketing plans to acquire new users and deepen user engagement.
- Generate, qualify and track leads through online campaigns including content marketing and SEO.
- Ensure tests get up and running, and able to help product and marketing team interpret results and present them to management without bias.
- Measure marketing initiatives against metrics to quantify campaign success and identify areas of improvement.
- Roll out new product launches by working with product and engineering.
- Influence and enhance user experience and optimize transactional flows by gathering user feedback.
- Bachelors degree in Marketing or any related field.
- 5-7 years experience in Growth and Digital Marketing.
- Strong knowledge online channels, including content marketing and SEO/SEM.
- Comfortable living in the data and learning tools such as Google Analytics.
- Excellent written and verbal communication skills.
- Innate interest in learning about customers’ behavior through both numbers and qualitative data.
- Basic understanding of statistics.
- Extraordinary analytical skills and deep experience with A/B testing and optimization.
- Excellent knowledge of online channels.
- Thrive in a fast-paced environment.