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Product Marketing Specialis |
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Job Description and Requirements
P&L responsibility including management of revenue targets, marketing spend, and
ROI.
Help develop and implement a comprehensive marketing plan for each product.
Execute & monitor effective marketing activities, and take pro-active measures to
achieve the sales targets. Enhancing brand image by preparing marketing
communication strategies.
Work with product development teams on new product rollout strategies and
product life cycle analyses; collaborate on pricing and packaging strategies; focus
on market research and incorporate customer feedback into overall positioning
strategy.
Work with product development to maintaining product presence, materials,
ecommerce landing pages, web site user analyses and activity reports to support
purchase conversion rates.
Leverage real-time email marketing results, web analytics reports and campaign s
analyses to optimize performance of marketing programs, improve web site
usability, products user experience and increase conversion rates.
Conduct research in the form of online surveys, focus groups, and web site
usability tests. Create audience segmentation plans to optimize results and
preferred communication channels.
Qualifications Bachelor's Degree in Marketing or related field required.
1-3 years of experience in the fields of telecommunications, mobile
communications, Internet, mobile operators, or in service providers.
Gender Any
Experience 1 - 3 Years.
Salary (L.E.) Negotiable
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Optimal Technology Solution -
Other -
Cairo, Egypt -
Junior (experienced non-manager) -
21-02-2012 -
9840 -
Marketing Communications