Digital Marketing Specialist

Job description

Purpose Summary

To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email.  The Digital Marketing Manager will be responsible for delivering the digital brand objectives.

The key areas of responsibility for the Digital Marketing Manager include: 

• Digital Marketing
• Customer Service
• Teamwork
• Knowledge

Principal Responsibilities

• To be responsible for developing, executing and delivering the company’s digital / online marketing strategy, planning and budget to include online, new media, web,

E-commerce and SEO to drive the business forwards through key marketing channels.

• To be responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.
• To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
• To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
• To be responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company’s web properties. 
• To work with the Creative Solution Manager to plan and implement all online marketing campaigns including digital campaign collateral
• To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing. 

Job description

• To be responsible for identifying and prioritizing digital marketing objectives, creating and communicating Marketing targets / briefs.
• To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI.
• To develop and execute solid plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.
• To analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the organization.
• To implement and monitor SEO and PPC strategy to drive traffic and conversion rates.
• To analyze and interpret user journey stats in order to improve the customer experience.
• To manage the use of digital media to support the company’s product strategy.
• To manage a programmed of webinars to support the overall communications plan.
• To work with the wider creative solution team to improve customer attraction and retention.
• To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope.
• To be responsible for managing the online marketing budget.
• To develop and maintain strong relationships with colleagues and third party providers.
• To drive marketing best practice within the organization.

Knowledge, Experience and Qualifications

• Proven experience in digital marketing and online PR in an agency or consumer branding environment.
• Strong understanding the digital landscape and how it can be used to support and develop the brand.
• Good experience and understanding of customer and market dynamics and requirements.
• Experience of digital content management.
• Familiarity with brand marketing sites.
• Excellent copywriting skills.
• Search engine experience, including the ability to generate inbound links from the internet.
• Proficiency using tools to track and report on response rates traffic and pick up.
• Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising.
• Experience of campaign management Google Ad Words, Ad Mob, and Email...
• Experience of budgeting, reporting and analysis (Excel).
• A good working knowledge of web analytics, Photoshop and Dreamweaver ideal but not essential.
• Understanding of the principles of design for digital communications.
• Ability to interpret brand parameters and goals and set up a vision for achieving them through communication vehicles, sell this vision, and execute it