Communication and PR Manager

PURPOSE

To develop and implement a comprehensive communication to effectively represent Lightspeed Communications externally and internally.
This purpose will be achieved through a wide range of activities, including branding, customer communication, public relations, online marketing and internal communication.

JOB RESPONSIBILITIES

Branding:

• Define branding guidelines and graphic requirements of the company
• Develop content and guidelines for a variety of uses to enable a creative, consistent and controlled communications
• Digital artwork designs for marketing and branding from initial concept to display

Customer Communication:

• Define adapted communication plan, in relation with Segment Marketing Manager
• Manage and execute all aspects of key ATL & BTL campaigns (print and online) including design, copywriting, production and implementation
• Concept, write and design materials and collaterals to support Sales Team: leaflets, flyers, product sheets, brochures, presentations, case studies, testimonials and white papers
• Interface and coordinate with Lightspeed agency / vendors and other departments

Online Communication

• Manage and improve Lightspeed’s website, including design’s review, regular contents update and traffic monitoring
• Survey and improve Lightspeed’s online visibility and image through social media (Facebook, LinkedIn, Twitter…), Search Engine Optimization and Forums participation

Internal communication

• Develop and maintain internal communications program using email, newsletter and board
• Write and prepare announcements of new employees, news releases and firm announcements
• Maintain listings, revisions and inventory of all firm collateral materials including brochures, leaflets, flyers, product description

Public Relation

• Develop relations with media and serve as firm media contact
• Concept, write and place firm content for electronic and print communication
• Develop and maintain the firm clipping and historical files
• Setup, organize and attend events: industry forum, company events, etc.

Education:

• Bachelor’s degree in marketing, communications, public relations, or related field

Experience:

• 3-5+ years of relevant communication and PR / design experience
• High level of proficiency in graphic design software (Adobe Photoshop and Illustrator)
• Web design experience, familiarity with search engine optimization requirements
• Experience with online marketing and social media
• Agency/vendor management relations experience

Skills:

• Creative individual gifted for graphic design
• Outstanding oral and written communication skills, with clear ability to prepare external communication
• Polished presentation and interpersonal skills required for representing the firm in diverse environments.
• Attention to detail and accuracy
• Team player who is flexible and excels in an entrepreneurial environment.
• Ability to work under deadline pressure and extra hours if needed on assignments
• Exhibits self-confidence, energy and enthusiasm.
• Excellent organizational and interpersonal skills
• Fluent in Arabic and English.